SEA-RCH - Databases

	*Sales, Marketing, & Media Planning Software*
	DATABASES

Sea-rch features 3 consumer and 2 business to business databases:

1. Consumer demographics - the most current and comprehensive demographic, economic, and educational attainment data available. Sea-rch demographic data are a product of Devonshire Associates, Inc., one of the nation's most respected and leading providers of demographic information. You can view Devonshire Associates' website at http://www.devonline.com/.

(click to see full size)

2. Consumer Expenditures - consumer expenditures for a wide variety of products and services updated to the current period. Consumer expenditure categories match advertisers that are heavy broadcast and print (including yellow page directories) media users. Devonshire Associates, Inc. estimates consumer expenditures for each U.S. ZIP Code based on the Bureau of Labor Statistics Consumer Expenditure Survey.

(click to see full size)

3. GeoVALS™ - Geographic Values and Lifestyles, A product of SRI International, Inc. provides, for yellow pages directories only, an insight into consumer behaviors and perceptions. Eight lifestyle categories segment a market's households into unique purchasing clusters.

(click to see full size)

4. Business to Business by Industry - The number of business establishments, employment, and an employment size distribution are available for all 2 and 4 digit standard industrial classifications. These data are a product of the Bureau of the Census and the Social Security Administration.

(click to see full size)

5. Business to Business by Occupation - Employment data for over 60 occupational categories, including white and blue collar employment are presented. Occupational data are a product of Sales Evaluation Associates, Inc. research.

(click to see full size)